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Keith Noel Keith Noel started Noel Automotive in 1997. Within two weeks of Roberts Standard Amoco going out of business and closing its location in West Branch, Keith was up and running in his new location behind Kum and Go and McDonald's. Keith has a wife, Kathy, a daughter and four step children. He owns a house and enjoys working on it, splitting wood and spending time with his family and occasionally working on his own cars. You can find him on .